BREAKOUT SESSION - ROB JOHNSON
Your Marketing Scorecard: Measure a True ROI
The marketing seat is an ever-changing component in your business, but what matters has never changed: demonstrating a direct ROI from your marketing efforts. In this talk, Rob will walk through how to measure your results and know exactly what to spend. Includes live case studies and an engaging Q&A segment.
SPEAKER
rob johnson
Rob Johnson is the founder and CEO of Wayne Media Group in Brighton, Michigan, and runs an independent consulting practice helping entrepreneurs grow and stabilize their businesses through organizational development, turnarounds, and executive consulting. He has worked with over 500 companies and manages the brand of Gino Wickman, creator of EOS, running his own work on those same practical tactics. Rob is also the founder of Speakeasy Studios. He brings an operator's mindset, helping leaders align teams, solve issues, and gain traction.